Featured on Ireland AM
On 14 March 2026, Full Bloom Bakehouse was featured on Ireland AM, Virgin Media Television's flagship daytime programme, showcasing the artistry behind handcrafted floral cupcake bouquets.
During the live segment, founder Roksana Niewczas presented two arrangements side by side — a fresh flower bouquet and an edible cupcake bouquet carefully designed to mimic the original floral arrangement. The demonstration highlighted the intricate buttercream flowers, botanical detail and craftsmanship achieved using Italian Meringue Buttercream.
The feature introduced viewers across Ireland to Full Bloom Bakehouse's signature floral cupcake bouquets, demonstrating how edible artistry can beautifully recreate the elegance of real flowers.
A special Ireland AM feature highlighting the artistry behind Full Bloom Bakehouse floral cupcake bouquets.
The Story Behind Full Bloom Bakehouse
The journey from a home kitchen in Dublin to creating handcrafted floral cupcake bouquets, celebration cakes, and edible works of art.
Roksana Niewczas with a fresh floral bouquet, demonstrating the real flowers that inspired the handcrafted buttercream cupcake bouquet presented on Ireland AM.